Our approach
Support that's thoughtful, evidence-informed and human.
HelpFound is built on the belief that emotional support should be accessible, empowering and compassionate - not clinical, judgmental or overwhelming.
Our principles
What guides everything we do
People first, always
Every decision we make starts with the person using HelpFound. Catherine is designed to listen without judgement, respond with care and put your wellbeing above everything else.
Evidence-informed, not experimental
Catherine's self-help tools are grounded in established approaches including CBT, mindfulness and solution-focused thinking - aligned with guidance from NICE, BABCP and BACP. We draw on what works and make it accessible.
Empowering, not dependent
We want Catherine to help you build your own clarity and confidence - not create reliance. Our goal is always to help you feel more capable, not less.
Honest about what we are
Catherine is not a therapist, doctor or crisis service. We are clear about this because trust matters. When professional support is needed, we encourage it and signpost clearly to accredited services.
Private and secure by design
Your conversations belong to you. We take privacy seriously and build it into everything - not as an afterthought but as a foundation.
Accessible to everyone
Support shouldn't be reserved for those who can afford it or those willing to wait. HelpFound is designed to be available to anyone who needs a calm, thoughtful space to talk.
What Catherine is
A supportive companion
- A calm, non-judgemental space to talk
- A source of practical self-help tools and techniques
- A guide to help you think things through
- A signpost to professional support when needed
- Available 24/7 whenever you need support
What Catherine is not
Important to understand
- A therapist or counsellor
- A medical professional or doctor
- A crisis or emergency service
- A diagnostic tool
- A replacement for professional care
If you are in immediate danger, please call 999. For urgent mental health support contact NHS 111 or Samaritans on 116 123.
The tools we use
Evidence-informed self-help approaches
Catherine draws on established self-help frameworks to offer practical, grounded support. These are not therapy - they are tools to help you think more clearly and feel more in control. Our approach is informed by NICE guidelines and the standards set by BABCP and BACP.
Cognitive techniques
Helping you notice and gently challenge unhelpful thought patterns to gain a clearer, calmer perspective.
Mindfulness and grounding
Simple techniques to help you stay present, manage anxiety and reconnect with what matters.
Solution-focused thinking
Focusing on what you can do next rather than getting stuck in what's going wrong.
Reflective listening
Catherine listens carefully and reflects back what you share to help you feel heard and understood.
Behavioural activation
Gentle encouragement to take small, meaningful steps that can shift mood and build momentum.
Psychoeducation
Plain-English explanations of how emotions and mental health work, so you feel less alone and more informed.
Finding the right help
Catherine is a bridge, not a destination.
Our goal is to help you find the right support - whether that's continuing to talk with Catherine, exploring self-help resources, or taking the step towards professional therapy.
We actively signpost to BACP and BABCP-accredited therapists, NHS Talking Therapies, and other trusted services - because getting you the right help matters more than keeping you on our platform.
Try our free Therapy Finder12 questions. Personalised results. No sign-up needed.
Talk with Catherine
A calm, private space to talk through what you're feeling and get guided self-help support.
Get started free →Use the Therapy Finder
Not sure which therapy is right for you? Answer 12 questions and get a personalised match.
Find your match →Read our guides
Plain-English resources on therapy types, NHS access, and how to find the right support in the UK.
Browse resources →Ready to talk with Catherine?
Start a conversation in a safe, private and supportive space.